Your brand story isn’t just about differentiation—it’s about connection. In this interactive session, learn how to identify your organization’s core values and craft a narrative that resonates with employees, potential residents, and their families. A strong brand story can attract and retain top talent, inspire loyalty, and foster trust with new and prospective residents. Discover how to deliver a compelling elevator pitch that communicates your unique value, builds relationships, and sets you apart in the marketplace.
Key Takeaways:
Senior Living Professionals Registration
Location: The Sharon at SouthPark, 5100 Sharon Rd, Charlotte, NC 28210
Date: October 9, 2025
Time: 8:30am - 4:00pm ET
Exhibit & Sponsor Registration
Hosted by the Senior Dining Association and LeadingAge North Carolina
Position your brand in front of North Carolina’s senior living decision-makers at this one-day, high-impact event focused on dining, hospitality, and workforce innovation.
Sponsorship Includes:
NO REFUNDS.
How can innovative approaches transform senior living dining? This panel of industry leaders will explore how emerging trends enhance resident experiences, foster a greater sense of community, and improve operational efficiency. From modern dining concepts to technology-driven enhancements, discover practical ideas to create engaging, future-ready dining environments in your community.
Panelists:
Dr. Milton McGowian, COO, The Sharon at SouthPark
Gary McBlain, National Director of Culinary Services, AMICA
This session provides a practical and insightful approach to the International Dysphagia Diet Standardization Initiative (IDDSI). Attendees will explore a step-by-step guide to implementing IDDSI within their communities, gain valuable insights from real-world experiences, and witness a live demonstration of techniques for preparing modified-texture meals. The focus will be on creating flavorful and visually appealing dishes that meet IDDSI standards. Participants will leave equipped with actionable strategies to elevate the dining experience for residents requiring mechanically altered diets.
Presenters:
Emily LaStarza, Sr. Director of Nutrition & Wellness, CCL Hospitality Group
Vincent Sestili, Director Culinary Operations Support, CCL Hospitality Group
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